Advertising: Part 2
During the crisis of the early 1930s when the school was threatened with closure by the State Board of Higher Education, advertising courses were temporarily dropped from the curriculum; however, after the school was restored to full status, the courses were reinstated. Over the next few years growth in enrollment continued to climb.
After Thacher's retirement, two interim professors held his post until Willard L. Thompson was hired in 1952 to handle the advertising program in both the journalism and business schools. Thompson served as the primary advertising instructor for five years. Max Wales, who came to Oregon as an Assistant Professor in 1957 from Michigan State University, became the next head of the program. Wales had more than 20 years experience in advertising including serving as head of his own agency for seven years. He immediately began teaching every advertising course the school offered. About this time, Willis L. Winter was added to the faculty as an instructor in advertising. By 1968, he had become the head of the sequence. His accomplishments in over 20 years on the faculty of the School of Journalism and Communication were practically legendary. He retired from full-time teaching in 1989. |
|